Managing all search engine optimization and optimising content based on analytics and keyword research. Developing and executing an SEO strategy to improve organic search rankings and maximize qualified web traffic.
Creating campaign concepts and executing campaigns across channels. Analysing the results of launched initiatives and driving improvements through scalable, efficient new processes that will optimise our resources.
Utilizing existing CRM tools to build, test, and execute marketing campaigns including onboarding flows, email creation, push notifications, user journey mapping, landing page creation, lead form creation, webinars, lead scoring & more.