Utilizing existing CRM tools to build, test, and execute marketing campaigns including onboarding flows, email creation, push notifications, user journey mapping, landing page creation, lead form creation, webinars, lead scoring & more.
Managing all search engine optimization and optimising content based on analytics and keyword research. Developing and executing an SEO strategy to improve organic search rankings and maximize qualified web traffic.
Creating campaign concepts and executing campaigns across channels. Analysing the results of launched initiatives and driving improvements through scalable, efficient new processes that will optimise our resources.
As a Campaign Manager you will partner with category managers and the management team to develop promotional plans to bring together integrated campaigns across channels, and provide tactical support to amplify campaign messages.
Conducting A/B tests on the Facebook Audience Network, optimising conversion funnels using tools such as Google Analytics. Understanding business, marketing, and legal constraints and opportunities to drive the growth of the business.