Building the sales funnel generating leads via cold calling, emailing and other lead generation activities. Identifying opportunities for new business development through following up on leads and conducting research on target clients.
Conducting research on target clients, following up on leads and being involved in new business development. Meeting potential clients to gain an understanding of their needs and provide appropriate solutions
Managing all search engine optimization and optimising content based on analytics and keyword research. Developing and executing an SEO strategy to improve organic search rankings and maximize qualified web traffic.
Utilizing existing CRM tools to build, test, and execute marketing campaigns including onboarding flows, email creation, push notifications, user journey mapping, landing page creation, lead form creation, webinars, lead scoring & more.
As a Campaign Manager you will partner with category managers and the management team to develop promotional plans to bring together integrated campaigns across channels, and provide tactical support to amplify campaign messages.
Conducting A/B tests on the Facebook Audience Network, optimising conversion funnels using tools such as Google Analytics. Understanding business, marketing, and legal constraints and opportunities to drive the growth of the business.