Senior CRM Country Manager

Senior CRM Country Manager

GrabTaxi Pte Ltd
3-5 years
Not Specified

Job Description


Job Description :
About the Role: The CRM Manager is responsible for retention campaigns, from conceptualization through to analysis. This includes idea generation, proposal preparation, overseeing the production process and overseeing execution. The CRM Manager will work with many stakeholders from marketing, operations, analytics, and other support units to maintain a customer-focused attitude with a focus on activities that create lifetime customers.
Collaboration: The position of CRM Manager demands extensive cross-functional collaboration, good communication skills, excellent project managerial skills, creative skills, and a process-focused aptitude that will enable the CRM Manager to effectively execute multiple responsibilities and deliverables.
Analytics: The CRM Manager is tasked with business-wide consumer analytics and behavioral reporting, the role will work closely with the Analytics Team in effort to crunch the data, understand the segmentation model, find fruitful insights, and implement relevant marketing CRM campaigns to answer business’s goals. The role drives the continuous optimization, cross-selling and merchandising opportunities based on segmentation models and desired actions.
Opportunity: The CRM manager is also tasked with conducting post-campaign analytics for the purpose of realizing recommendations for future CRM campaigns. He maintains a strong knowledge and understanding of the current and emerging eCommerce strategies, trends, and techniques that consistently give the business a lead in consumer acquisition within the market.
The day-to-day activities:
Assess opportunity in market & determine key impact drivers for lifecycle marketing
Help prioritize initiatives for quarterly planning and resource scheduling
Develop and review / modify campaign creatives for localization
Determine best offers & incentives for campaigns, working with local team for incentive approval
Continuously review in-market campaign performance and collaborate with regional team on optimization plans
Effectively engage with and provide required info to supporting teams (data, analytics, ops) to ensure timely execution of lifecycle programs
Infuse local market knowledge into campaign performance insights and optimization roadmap
Timely input into operating cadence and effective engagement with regional peers, agencies
Ensure quality of offers and incentives to drive campaign results
Requirements:
Minimum of 3-5 years of experience in CRM marketing in a fast-paced and highly competitive setting.
Strong analytical skills partnered with a creative mind. SQL knowledge is a plus.
Hands on experience in campaign management tools, lifecycle design, experimentation techniques.
In-depth understanding in campaign performance measurement methods, experience in using dashboarding tools for campaign performance analysis, reporting and insight management.
Experience in creating creative, technical campaign briefs and project management.
Familiarity with personalized campaign communication channels, offer design tools.
Ability to understand complex concepts and work across multiple functions, teams.
Persistence, enthusiastic to learn new skills and have a can-do attitude.
Detail oriented, organized, self-starter and a great communicator.
Ability to adapt and work in a challenging and dynamic environment.

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