AVP - Retention Marketing

AVP - Retention Marketing

SnapHunt Pte Ltd
4-14 years
Not Specified

Job Description

  • Lead retention marketing efforts for a high growth social commerce platform
  • Opportunity to work with a talented & dynamic global team

Our client is an ecommerce startup that is taking the headache of merchandising, logistics and sourcing the best products from digitally native sellers in the beauty industry. With increasing demand from neighbouring countries, they are expanding their team and looking for passionate individuals to join them!

The Job

In this role, you will be responsible for activating, re-engaging and upskilling our sellers. Your responsibilities include :
  • Developing a robust retention marketing strategy and creating a roadmap of experimental initiatives across email marketing, app notifications, retargeting to drive scalable growth
  • Solving complex retention marketing problems, investigating issues and performing cause & effect analysis to derive action plans for specific issues and drive them to resolution
  • Conducting retention marketing experiments and using A/B tests, statistical methods to evaluate their effectiveness
  • Ensuring the company’s infrastructure, architecture, and site features enhance the effectiveness of our retention marketing efforts.

The Profile

  • You have at least 4 years’ experience in Retention Marketing and have a proven track record in managing email/ app notification journeys from inception to completion.
  • You have a proven track record of making data-driven decisions, and working closely with technical, product and marketing teams to achieve success.
  • Proven track record assuming ownership and delivering results in a fast-paced online environment is required
  • You have excellent verbal and written communication skills
  • You are proficient in Excel with strong analytical and quantitative skills and ability to manipulate data in order to perform both high level and more granular analysis.

Ref: 41631906

Snaphunt is a specialist recruiting platform that takes the pain out of hiring and job searching. Looking for a new role Submit your CV on https://snaphunt.com Now live in Singapore, Indonesia, Malaysia, India, Hong Kong, Philippines, Vietnam, Thailand, Bangladesh & Sri Lanka.

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